ABOUT ME
As a passionate digital marketing specialist, my goal is to help companies grow and connect with their audiences through compelling storytelling and innovative marketing strategies. I am currently pursuing my Bachelor’s degree in Business Administration at the University of North Carolina at Chapel Hill, which provides me with a strong foundation in key business principles and strategies that I can apply to my work in digital marketing.
I have developed my skills through years of experience in the industry, working with a diverse range of clients to develop tailored content strategies and create captivating visuals that resonate with their target audiences. My work is fueled by a commitment to creativity, strategic thinking, and a desire to push the boundaries of what’s possible in the digital space.
Carol Chen
WORK EXPERIENCE
May 2022-May 2023
Social Media Marketing Manager
ARTEAO
• Managed end-to-end creation of daily photo and video content, ensuring consistent brand messaging
• Designed growth strategies, effectively increasing followers by 12.8% and audience engagement by 360% in two weeks
• Analyzed current trends and audience preferences to develop creative marketing campaigns
• Wrote web content to boost online presence
December 2020 – May 2021
Digital Marketing Coordinator
MYSTIQUE BRAND COMMUNICATIONS
• Researched, wrote, and published SEO optimized blog articles consistent with an established voice
• Crafted impactful social media content and implemented promotional strategies achieving 25% increased engagement
• Wrote copy for a high-profile client’s marketing campaign
• Created weekly email campaigns customized to nurture leads in targeted industries increasing click-through rate by 10%
Summer 2020
Content Writer
MOVIA MEDIA
• Authored and published weekly SEO-optimized blog posts for out-of-home advertising awareness
• Initiated and facilitated weekly team-building exercises in the writing department to increase workplace positivity
• Collaborated with research department to identify useful content ideas and cover prominent case studies
• Proofread and cooperated with other writers to ensure readability, quality, and brand consistent tonality
Summer 2019
Marketing and Communications Intern
PERSPECTIVE MARKETING
• Partnered with design department to create cover pages and print ads for the monthly marketing brochure
• Conducted extensive market analysis for multiple client companies
• Researched for new economic development opportunities across Canada
• Developed and optimized websites using WordPress and CSS/HTML
EDUCATION
2020-2024
Bachelor of Science in Business Administration
THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
Major: Business Administration with a concentration in Consulting and Multinational Finance
Minor: Journalism and Media
GPA: 3.8
2016-2020
High School Diploma
OAKVILLE TRAFALGAR HIGH SCHOOL
Specialized High School Major (SHSM): Business
GPA: 4.0
RELEVANT SKILLS
Microsoft Office
Financial Modelling
Search Engine Optimization (SEO)
WordPress, HTML/CSS, and JavaScript
Content Management Systems (CMS)
Fluent Chinese; Conversational French
Learn more about me
My origin story
Learn more about what makes me, me. Follow along as I dive into my life experiences, my goals, my struggles, and my successes. Tune in to my audio story where I talk about my personal experiences that define me most, my recent setbacks and how I overcame them, and what I would do if I didn’t have to worry about money.
Beyond the Desk
